Experiential Marketing

Samantha has led experience-driven marketing activations for brands including Aesop, EDITION Hotels, Squarespace and Soho House.

At Soho House, she spearheaded the amplification of Soho House Experiences, a program designed to enrich the member offering, drive recruitment, and reduce churn. The campaign launched with a pop-up at Primavera Sound and included five exclusive events designed to build excitement and anticipation for future experiences.