Early Stage Advising

Samantha partnered with DIOME, a nutraceuticals start-up focused on sleep and stress solutions, to shape its early-stage marketing approach. 

She implemented conversion-focused strategies to drive growth, launched key channels including CRM and paid digital, and onboarded a leading communications agency. Working closely with the founder, Samantha helped build the marketing function from scratch, identifying the right channels, roles and resources to support the brand’s next stage of growth.