Go-To-Market Strategy

Samantha successfully led go-to-market strategies for globally recognised brands, including Squarespace and Aesop, introducing them into the Nordic markets and establishing them as go-to choices for consumers in Norway, Sweden, Denmark, and Finland.

Most recently at Squarespace, Samantha led the full-funnel GTM strategy tailored to the Nordic region. She partnered with a leading local agency, hosted community events in Norway and Sweden, launched creator-driven campaigns across podcasts and Twitch, and secured a branded content deal with Vogue Scandinavia. These initiatives boosted brand visibility and positioned Squarespace as a trusted platform for Nordic entrepreneurs.